On the 22nd-25th March 2017, we took our business to the UK’s largest bi-annual trade show to showcase the launch of our 3 new delicious protein bars; Apple Pie Protein, Orange Cacao and our personal favourite, Salted Caramel.
Across the 479,493 square feet were hundreds of businesses similar to ours, some much bigger or smaller, all looking for prospective business within each other. The atmosphere was alive with the excitability and co-operation of different food traders, it really was quite an outstanding experience. Opportunities like this are something we are very grateful for as it gives us the opportunity to get face time with our clients and partnering businesses, which is what we’re all about. We even got to put some faces to the voices we hear almost every day over the phone, it was like a reunion for the first time in some cases!
The feedback we got from IFE 2017 was outstanding, we’re currently facing the massive task of following up hundreds of leads for trade and networking opportunities, which really speaks for itself as to how our new products went down at the launch.
With arms full of contact information (and free food samples), we are now back to the office looking forward to the next trade show opportunity to meet as many more of you as possible.